Red Bull took a huge risk with the Stratos project – but the risk paid off. Felix Baumgartner’s space jump yielded close to 100 million euros in exposure for the brand.
Businesses have nothing on the International Federation of Red Cross and Red Crescent Societies when it comes to risk management. Many commercial organizations take a hit every time something out of the ordinary happens. Profile spoke to Ben Gilad, Mark Chussil and Henri Schildt about risk, early warning systems and how to turn early warning into early action.
In a wired, “flat” world, global change is faster than ever. Some predict that in a few years, your cell phone will outperform the average doctor in making routine diagnoses. How do companies and leaders survive – let alone thrive – in this shifting landscape? And what are the risks of not adapting?
Metropolitan Ambrosius is the Bishop of the Diocese of Helsinki of the Finnish Orthodox Church. He has a deep interest in the business world. For 19 years, Metropolitan Ambrosius was a member of the board of Tulikivi Corporation, the world’s largest manufacturer of heat-retaining fireplaces. Currently he is the Chairman of the Board of the Finnish Financial Ombudsman Bureau. He is also one of the contributors to Aalto EE’s new book on the sins of leadership.
William Wolfram founded his first company at the age of 13. He is now 20 and heads DealDash, a fast-growing e-commerce company. DealDash auction site encourages bidders to interact and compete against each other to buy products at a fair price. If a bidder fails to win a product, he can buy it at a fair price and his bids will be refunded. Between 2010 and 2011, the turnover of the company grew by over 300% to 6.2 million euros. Wired magazine has featured DealDash as one of the leading European startups.
Fear is a survival mechanism. Fear keeps us alert, on our toes. And it’s primal. According to neuroscientific research, the neural circuitry underlying fear is highly conserved in mammalian species, from rats to humans. In other words, fear mechanisms and systems are so fundamental that they’ve been carried over through the biggest of changes, the many, many slow changes that have made us, us: evolution.
Just like companies need to differentiate themselves, so do individuals. Powerful people know how to follow their own path.