customer experience

Ville Blåfield

A tailored program for Nordic Investment Bank brought together a diverse group of experts from bankers to lawyers. “We wanted everyone to get new insights”, states HR Business Partner Andreas Nyberg.

Ville Blåfield

Aalto University Executive Education has developed a unique Talent Leadership Development Program for Orange Asia-Pacific in co-operation with the telecommunications giant’s own Orange Campus. The three-year program delivered in Singapore focuses on the changing business environment, especially the transformation of service business.

Jan F. Klein

Commonly used CRM tools provide important insights, but they don’t actually show where companies lose customers along the customer journey. As today’s customer journeys are increasingly complex, knowing where you lose and win customers becomes crucial for marketing budget allocation, says Jan F. Klein from the Aalto University School of Business.

Jan F. Klein

The fragmentation of brand contacts in today’s omni-channel environment has fundamentally changed the way customers search for and eventually purchase products. As a result of this change, companies need to systematically manage the experiences along the customer journey in order to stay competitive.

Joanna Sinclair

 “70% of offline sales are generated by online content. Omnichannel is the future for marketing in any industry and the CIO will be the CMO’s best friend”, predicts Federico Barbieri at Aalto University’s Divia forum.

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