Valmet defined four strategic training areas when it became a listed company, including procurement. The aim was to develop operations in a more strategic and proactive direction. Senior Vice President, Strategy and Operational Development Juha Lappalainen shares their story.
The Department of Social Services and Health Care of the City of Helsinki is busy developing services for Mrs. Helmi with the help of lean thinking. “The clutter we eliminate doesn’t bring more money but more time for our customers.”
A tailored program for Nordic Investment Bank brought together a diverse group of experts from bankers to lawyers. “We wanted everyone to get new insights”, states HR Business Partner Andreas Nyberg.
Mika Videman, Senior Vice President, Human Resources at Fazer, explains how the traditional family-owned company defined its Fazer Behaviours, which apply across the board from top management to chocolate factory employees.
Aalto University Executive Education has developed a unique Talent Leadership Development Program for Orange Asia-Pacific in co-operation with the telecommunications giant’s own Orange Campus. The three-year program delivered in Singapore focuses on the changing business environment, especially the transformation of service business.
Arvon luominen on helppoa. Haasteen muodostavat hyödykkeistyminen ja ansaintalogiikka.
To create value is the easy part, but how to commoditize and make money out of it, that's the question.
Commonly used CRM tools provide important insights, but they don’t actually show where companies lose customers along the customer journey. As today’s customer journeys are increasingly complex, knowing where you lose and win customers becomes crucial for marketing budget allocation, says Jan F. Klein from the Aalto University School of Business.
The fragmentation of brand contacts in today’s omni-channel environment has fundamentally changed the way customers search for and eventually purchase products. As a result of this change, companies need to systematically manage the experiences along the customer journey in order to stay competitive.
“70% of offline sales are generated by online content. Omnichannel is the future for marketing in any industry and the CIO will be the CMO’s best friend”, predicts Federico Barbieri at Aalto University’s Divia forum.