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General Info

From Idea to Market – Take your Innovation to the Next Level with Design Thinking

Design Thinking for Business Innovation is an intensive program that will give you the skills to design new solutions that create value for the customer and your business. This intensive seven-day program covers all the critical stages of innovation from idea to sales phase.

You will explore and understand the framework of Design Thinking, see it in action and learn how to practically apply it to business models in your organization.

Design Thinking for Business Innovation is a joint executive program created by Aalto EE and ESADE Business School.

Why Design Thinking?

Design Thinking is a methodology for practical and creative approach to solve business challenges. Design Thinking methods guide towards rethinking and reframing the problems, and acquiring new insights for idea development.

Design Thinking helps you to enhance creativity and capabilities to innovate. Design Thinking combined with business innovation methodology forms a powerful and actionable approach to innovation. The approach and methodology can be applied to developing products, services and organizational practices.
 

For

This program is for corporate leaders responsible for strategy, marketing, sales or innovation, as well as senior executives and managers who want to integrate new design based creative practices into their business processes and corporate structures.

In cooperation with

By attending the program you will:

  • Acquire a set of proven design tools to promote the early stages of innovation: capturing insights, creative thinking, ideation and prototyping

  • Improve your skills to add value through customer understanding and interaction

  • Develop skills for innovating in business models: from value creation to value capture and growth

  • Acquire skills to better lead unique and winning innovation projects

  • Increase your organization’s innovation capabilities with novel, effective approaches and methods

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